Business School

BBA in Marketing: Building Future Leaders in the Business World A Bachelor of Business Administration (BBA) in Marketing is one of the most sought-after undergraduate programs for students aspiring to build a career in the dynamic world of business and brand management. This course provides a strong foundation in marketing principles, consumer behavior, business strategy, and digital marketing — preparing students to become skilled professionals ready to tackle real-world business challenges. About the Course The BBA in Marketing is typically a three-year undergraduate program that combines theoretical knowledge with practical exposure. It focuses on developing students’ understanding of marketing concepts, business analytics, advertising, and market research. The program emphasizes critical thinking, creativity, communication skills, and strategic decision-making abilities. Students learn about essential topics such as Principles of Marketing Consumer Behavior Brand Ma...

BBA in Human Resources: A Gateway to People-Centric Management Careers A Bachelor of Business Administration (BBA) in Human Resources is a specialized undergraduate degree designed to equip students with the foundational knowledge and practical skills needed to manage the most vital asset of any organization — its people. As businesses continue to recognize the value of effective human resource management in achieving strategic goals, this program has gained immense popularity among aspiring management professionals. Introduction to BBA in Human Resources The BBA in Human Resources program is typically a three-year course that blends core business principles with a focused study of human resource management. It prepares students to understand employee behavior, manage workplace dynamics, and apply policies that align with organizational objectives. The curriculum combines subjects such as organizational behavior, employment law, performance management, recruitment and selection, com...